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1. The Journey Begins
Style Guide.
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Muli Bold
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Muli Light
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto Light Italic
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
2. Online Presence
Inspire. Connect. Engage.
While Activ8 Commerce is primarily recognized as a point-of-sale (POS) system, they came to us facing two major challenges: a somber online presence that failed to generate leads, and an outdated eCommerce interface that drove customers away during the height of the COVID-19 pandemic. We approached this project not just as a redesign—but as a reimagining of how their brand could digitally connect with customers in a rapidly changing retail landscape.
3. Creative Direction
Clarity. Enhancement.
Through strategic creative direction, we rebranded the website with a modern, intuitive design that communicates trust and innovation. We transformed the user experience, incorporating dynamic content, refined messaging, and a streamlined customer journey to increase engagement and conversion. A key part of the project was developing a custom eCommerce interface tightly integrated with a newly enhanced, browser-based POS system—allowing clients to manage sales in real-time across multiple devices with ease.
E-commerce Reenvisioned.
The basket and manage account are conveniently located on any page so customers can view their cart or manage their account at any point.
The catalog basket slides out from the right showing details of what's in the customers basket so they can modify, shop more, or checkout whenever they're ready.
Catalog features:
- SEO-Friendly
- Mobile-Feady
- Customizable:
- Product image sizes
- Font styles
- Button colors
- SEO-Friendly
- Mobile-Feady
- Customizable:
- Product image sizes
- Font styles
- Button colors
The catalog is driven by Activ8's database so business owners can manage all their inventory in one location.
The dropdown shop menu lets customers filter their products by category and allows them to access the catalog from any page on the site.
An intuitive search feature allows customers to get to their favorite products quickly.
4. The Numbers
A Story of Impact
Through a strategic rebrand and a completely redesigned website, we helped Activ8 reposition itself in the market. Since launching the new site, Activ8 has seen an ongoing increase in qualified sales leads. The improved eCommerce experience, combined with a streamlined, browser-based POS system, has not only reduced customer friction but also become a key selling point, drawing in a steady stream of new winery clients looking for an all-in-one, user-friendly solution.
10
Increase in sales year-over-year
3
Increase in web traffic year-over-year
38
Bounce Rate Reduction in the First Year
5. Word on the Street
Client Love
Molly Gregg and her company have been an integral part of Activ8 Commerce, providing web consulting, brand, and design. Her ability to collaborate extensively with our Development team as well as Sales and Marketing on a new architecture and look for our own website as well as our customers’ websites, eCommerce, and browser-based POS system has taken Activ8 to new heights.
