Intro
Working with the Cymbic Branding team, we designed and developed a stand-alone website for the American Red Cross Bay Area Chapter, centered on the people and communities it serves. The concept paired personal success stories with clear information about local services, helping visitors understand the chapter’s impact through real experiences. Black-and-white photography, signature Red Cross red accents, and a structured layout brought focus to the stories while maintaining a strong connection to the organization’s identity.
Scope
Web Development, Multi-Platform Testing, and Site Launch
Colors
Logo Cross
#FF0000
Action red · donate, accent words
#D2120C
Banner red · county bar
#A81E1E
Deep oxblood · bar shading
#660B0D
Black · service band
#000000
Text charcoal · body copy
#555555
Sidebar gray · left nav
#CCCCCC
Panel gray · story panel
#E4E4E4
Fonts
Helvetica
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Roboto Condensed Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Verdana
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
What We Delivered
Together, the team delivered a thoughtfully organized website that connected community stories with relevant services and clear opportunities to give. Intuitive navigation and prominent calls to action guided individuals and businesses toward donating funds, volunteering their time, or contributing needed items. By creating a natural path from learning about the chapter’s impact to getting involved, the website was designed to build trust and inspire community support.
