Intro
Lions Peak’s story begins in the Estrella AVA outside Paso Robles, where the family’s 40-acre estate Cabernet Sauvignon vineyard yielded its first estate-grown Cabernet in 1994. More than three decades later, owner, winemaker, and sommelier Jennifer Soni still crafts small-batch, Old-World-style wines aged in French oak, and along the way she opened tasting rooms in downtown Paso Robles and Solvang. The website needed to carry that same sense of heritage and craft, while making it easy for customers to explore, buy, join, and manage their online account.
Scope
Web Design, Web Development, eCommerce, Membership & Manage Account, Graphic Design
Services
Maintenance, Marketing, Content Creation, Digital Asset Creation
1. The Journey Begins
Style Guide.
Twilight Reserve#4c4c81
Vineyard Rosé#d59091
Wine Orchid#721840
Harvest Gold#9f9167
Harvest Glow#e1ce82
Graphite#424242
Cinzel
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Montserrat
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Great Vibes
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
2. In the Palm of Your Hand
Every Pour, Every Screen.
Most visitors meet Lions Peak on their phones, so every page was designed for a small screen first. The story of the estate, the shop, the Peak Collection wine club, and the Culinary Corner pairing guides all read beautifully on mobile, with clean navigation and one-tap paths to shop and join.
“We designed the site to bring Lions Peak’s rich history to life, reflecting three decades of estate Cabernet, Old World craftsmanship, and a family legacy carried in every bottle.”
What We Delivered
Working in partnership with Activ8 Commerce, we redesigned lionspeakwine.com on WordPress with an elegant, editorial look: classic Cinzel headings, warm gold accents, and full-width vineyard photography. The new site brings together a searchable online wine shop, the Peak Collection wine club with four clubs and 4-, 6-, and 12-bottle options, member sign-in and accounts, and a Culinary Corner of wine-and-cheese and wine-and-chocolate pairing guides that link straight to the wines. Our History and Our Story pages share the family legacy behind every bottle.
